Senior Manager, Paid Search

AXS is seeking a Senior Manager, Paid Search, to manage a $2-5M annual search budget across thousands of campaigns, utilizing expertise in Google Ads, Search Ads 360, and advanced bid/keyword management strategies. The role will drive daily optimizations and strategic initiatives to maximize ROI and scale digital marketing efforts, specifically in paid search.

Requirements

• Manage real-time bid strategies to achieve target CPC and ROI across campaigns
• Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals
• Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates
• Test messaging variations and identify new optimization opportunities
• Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters
• Develop templates and repeatable processes for large-scale campaign deployments
• Collaborate with MarTech to implement automation and improve speed to launch
• Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health
• Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions
• Prepare campaign reports highlighting key trends, wins, and areas for improvement
• Analyze performance data to drive actionable next steps
• Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns
• Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives
• Identify opportunities for process improvements and automation
• Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance

Benefits

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan
• flexible spending and health savings account options
• wellness offerings