Brand and Growth Lead

Bastion is hiring a Brand and Growth Lead to turn their updated brand identity into a distribution engine that drives pipeline, builds market credibility, and attracts top talent. This is a hands-on, high-ownership role that involves writing copy, building landing pages, designing one-pagers, running campaigns, and measuring what converts.

Requirements

• Receive the new brand identity from our agency partner and start turning it into a living marketing system.
• Get deep on Bastion's product, competitive positioning, and the buyer profile.
• Partner with the GTM team to understand current sales cycles, the target list, and the collateral gaps that are slowing deals down.
• Audit existing channels and identify the fastest path to pipeline impact.
• Run Bastion's content marketing, build and maintain a library of sales enablement assets, own the website, and establish a cadence for employer brand content.
• Double down on channels and content types that are converting, build repeatable campaign playbooks, own Bastion's presence at key industry events, and develop a scalable creative production workflow.

Benefits

• Flexible, hybrid work environment
• Equal employment opportunities
• E-Verify to authorize eligibility of employment in the United States