The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio.
Requirements
- 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles.
- Proven experience leading teams across social, content creation, and production.
- Track record of building and scaling content strategies for beauty, grooming, lifestyle, or professional-led brands.
- Experience working with internal teams, agencies, creators, and production partners.
- Strong understanding of how to balance brand-building and performance-driven content.
- Deep understanding of how content ladders to brand strategy, education, and business objectives.
- Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems.
- Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good.
- Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought.
- Equal parts visionary and executor — you can set the bar high and build the systems to meet it.
- Ability to scale content without losing consistency, quality, or authority.
- Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback.
- Collaborative, Pro-First Leadership
- Respected partner to education and professional communities — you understand that credibility is earned.
- Confident decision-maker who can push boundaries while protecting long-term brand equity.
Benefits
- Paid Time Off
- Medical, Dental, Vision Insurance
- FSA/HSA
- Life/Accident Insurance
- Employee Assistance Program (EAP)
- Professional Development Resources
- 401(k) Employer Match Program