Manager, Lifecycle Marketing - Provider Network

We are seeking a highly motivated and results-driven lifecycle marketer to lead engagement and retention efforts for our provider network at BetterHelp, a mental health company that provides online therapy services. As the Manager, Lifecycle Marketing for the Provider Network, you will develop and implement data-driven lifecycle marketing strategies that enhance the provider experience, increase engagement and satisfaction, and strengthen alignment with BetterHelp's mission and values.

Requirements

• 4–7 years of experience in CRM, lifecycle marketing, or related fields.
• Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred.
• Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization.
• Demonstrated experience driving engagement and retention strategies.
• Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.).
• Comfort working with behavioral and operational data to inform decision-making.
• Strong analytical mindset with experience interpreting dashboards and translating insights into execution.
• Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app).
• Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams.
• Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA).
• Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution