We are seeking a highly motivated and results-driven lifecycle marketer to lead engagement and retention efforts for our provider network at BetterHelp, a mental health company that provides online therapy services. As the Manager, Lifecycle Marketing for the Provider Network, you will develop and implement data-driven lifecycle marketing strategies that enhance the provider experience, increase engagement and satisfaction, and strengthen alignment with BetterHelp's mission and values.
Requirements
- 4–7 years of experience in CRM, lifecycle marketing, or related fields.
- Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred.
- Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization.
- Demonstrated experience driving engagement and retention strategies.
- Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.).
- Comfort working with behavioral and operational data to inform decision-making.
- Strong analytical mindset with experience interpreting dashboards and translating insights into execution.
- Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app).
- Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams.
- Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA).
- Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus.
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution