Hydrow is looking for a Lifecycle Marketing Manager to drive member engagement and conversion across the customer journey, from lead capture and nurture through onboarding, engagement, retention, and reactivation. The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business.
Requirements
- 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
- Hands-on experience building and managing campaigns within a CRM or marketing automation platform
- Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
- Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
- Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
- Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
- Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
Benefits
- Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
- Unlimited PTO Policy
- 401k
- Free Membership to the Hydrow App and access to a free Hydrow