Lifecycle Marketing Manager

Hydrow is looking for a Lifecycle Marketing Manager to drive member engagement and conversion across the customer journey, from lead capture and nurture through onboarding, engagement, retention, and reactivation. The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business.

Requirements

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
• Hands-on experience building and managing campaigns within a CRM or marketing automation platform
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams

Benefits

• Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
• Unlimited PTO Policy
• 401k
• Free Membership to the Hydrow App and access to a free Hydrow