Marketing Director, EMEA
BetterUpLondon, England, United Kingdom • Amsterdam, North Holland, Netherlands
Posted December 5, 2025
Full Time
About the Company
BetterUp is a human transformation company that uses AI to deliver personalized coaching and development programs to help individuals and organizations achieve their goals.
Job Description
Join BetterUp as a Marketing Director, EMEA to lead regional marketing efforts and drive brand awareness, demand generation, and revenue growth across Europe. As a senior marketing leader, you'll play a pivotal role in shaping and executing regional marketing strategy, building a high-performing marketing engine from the ground up.
Requirements
- 10+ years of B2B marketing experience, ideally in SaaS or technology sectors
- Proven success leading across multiple EMEA markets
- Demonstrated ability to build and scale marketing programs that drive measurable business impact
- Experience leading marketing for a US-based global technology startup and adapting strategy for regional success
- Deep expertise in demand generation, ABM, field marketing, and localized content strategy
- Strong leadership, collaboration, and communication skills
- Analytical mindset, financial acumen, and fluency in key marketing platforms
Benefits
- Annual leave: Flexible time off with a guideline of 25 days of annual leave + 8 UK public holidays
- Pension: Generous Employer pension contribution
- Healthcare: Private Medical Insurance Option
- Wellbeing: Access to BetterUp coaching for you and a friend/family member
- Flexible working: Hybrid work with 2 days minimum in office (or 8 days per month)
- Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages
- Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns
- Learning & Development: Annual stipend for professional growth
- Charity: Year-round charitable donation on your behalf