SVP, Engagement Strategy
BGB GroupNew York, New York, United States
Posted December 4, 2025
200000 - 250000 USD year
Full Time
About the Company
BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services.
Job Description
BGB Group is seeking an experienced SVP, Engagement Strategy to lead the omnichannel and experience strategy for BGB's new business, pitch, and growth-focused initiatives. The ideal candidate blends deep healthcare expertise with modern experience strategy, connecting insights, data, technology, and creativity into compelling engagement stories that win business and elevate BGB's strategic offering.
Requirements
- 15+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing, ideally within healthcare, pharma, or life sciences
- Experience developing engagement strategy for pitches or new business efforts is strongly preferred
- Deep understanding of omnichannel strategy, customer behavior, segmentation, journey mapping, and measurement
- Strong grasp of healthcare ecosystems (HCP, patient, payer, caregiver) and the channel behaviors within each
- Skilled in integrating insights, data, and technology into cohesive engagement plans
- Proven ability to lead teams, mentor talent, and drive strategic excellence in fast-paced, high-stakes environments
- Outstanding presentation, communication, and storytelling skills—especially within pitch and executive client settings
- Comfortable navigating ambiguity, managing complexity, and driving clarity across cross-functional teams and client conversations
- Bachelor's degree required; advanced degree preferred
Benefits
- 401k Matching
- Generous Paid Time Off
- Relocation Assistance
- Healthcare Services Jobs