Growth Manager - Africa

Binance is seeking a Growth Manager - Africa to lead lifecycle marketing efforts across the African Region, creating and implementing strategies with the highest ROI, and driving user growth through product offerings design and marketing best practices.

Requirements

• A minimum of 5 years of experience in lifecycle management.
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
• Experience in user segmentation, customer lifecycle management, and A/B testing.
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels.
• Expertise in data mining, measurement, and analysis.
• Creative thinking for developing innovative marketing strategies and engaging campaigns.
• Crypto enthusiast.
• Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
• Ability to operate in a faced-paced yet exciting team that is adamant on being the number #1 exchange in Africa.

Benefits

• Competitive salary and company benefits
• Work-from-home arrangement