Senior Manager, Performance Marketing

Birdy Grey is hiring a Sr. Manager, Performance Marketing to lead customer acquisition across paid channels and help build a more diversified, efficient, and resilient growth engine. The ideal candidate is both analytical and action-oriented, with a track record of managing and optimizing meaningful paid media budgets ($5M+ annual) across multiple channels.

Requirements

• 5+ years of experience in Performance Marketing, Growth Marketing, Demand Generation, or customer acquisition roles
• At least 3 years in a DTC ecommerce environment
• Track record of managing and optimizing meaningful paid media budgets ($5M+ annual) across multiple channels
• Strong experience in long consideration-cycle businesses where customers do not convert in a single session
• Hands-on proficiency with Meta Ads Manager, Google Ads (Search, Shopping, PMax), and at least one emerging platform (TikTok, Pinterest, or Reddit)
• Experience with third-party attribution and media measurement platforms
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights

Benefits

• Competitive Compensation
• 100% employer covered medical dental & vision plans
• 50% spouse and dependent medical coverage
• 401K + up to 4% match after 3 months
• Flexible Open PTO Policy + 11 paid holidays
• A monthly wellness day + monthly wellness stipend + summer Fridays
• Employee Discount
• 3 months of paid parental leave