blackcrows is an independent ski brand seeking a Head of Wholesale Sales Europe to lead and scale its wholesale business across the continent. The successful candidate will define and execute the regional wholesale strategy, manage a field sales organisation, and serve as the primary point of contact for key retail accounts across Europe.
Requirements
- Define and own blackcrows' European wholesale strategy, aligned with global brand positioning and growth objectives.
- Drive revenue growth and sell-out performance across all European markets.
- Own the European wholesale P&L: revenue targets, margin, and distributor/agent commission structures.
- Build and manage the seasonal commercial calendar (sell-in campaigns, product launches, trade events) in close collaboration with the Product, Marketing, and Creative teams.
- Monitor market trends, competitor activity, and retail landscape across key European territories.
- Identify opportunities to expand distribution in strategic markets while maintaining brand selectivity and positioning.
- Lead, supervise and develop the European field sales team (agents and/or employed sales reps) across territories.
- Provide continuous training and support to sales teams: product knowledge, brand storytelling, sales tools, and argumentation.
- Oversee field team budgets, travel planning, and forecast accuracy.
- Monitor and optimise field service quality, including sell-in execution and in-store brand standards.
- Develop and maintain strong, trust-based relationships between blackcrows and its retail partners.
- Own and develop relationships with major European strategic accounts (specialist ski retailers, premium outdoor chains, key door accounts in markets such as France, Germany, Austria, Switzerland, Italy, Scandinavia, UK and Benelux).
- Organise and lead sell-in meetings, ensuring strong order volumes and optimal product assortment.
- Deploy and oversee the execution of the marketing plan for key accounts, including in-store activation, co-op campaigns, and product training.
- Drive sell-out performance and monitor stock levels, ensuring healthy inventory positions at retail.
- Coordinate product training sessions for blackcrows retail partners (hard goods & soft goods).
- Take full ownership of blackcrows’ third-party distributor relationships across markets where the brand operates indirectly, including Scandinavia, Eastern Europe, and the Southern Hemisphere.
- Identify, evaluate, and onboard new distributor partners where relevant, ensuring strategic and cultural alignment with the blackcrows brand.
- Set clear seasonal sell-in targets and sell-through expectations for each distributor market, and hold partners accountable to agreed performance levels.
- Conduct regular business reviews with distributor partners, monitoring performance, stock health, and brand execution standards.
- Ensure distributors are fully equipped to represent the brand with the same level of commercial rigour and brand integrity as directly operated markets — providing product training, brand tools, and sales support as needed.
- Collaborate with Legal and Finance on distributor agreements, commission structures, and payment terms.
- Work closely with the marketing and brand teams to maximise commercial impact in the European market.
- Support the organisation and smooth execution of on-snow and off-snow events, athlete and ambassador activations, and trade shows.
- Act as a brand ambassador and cultural advocate for blackcrows within the European retail ecosystem.
- Work closely with Finance to monitor agent commissions, payment terms, and cash collection.
- Collaborate with Legal on the preparation and management of customer and agent contracts.
- Partner with Operations and Supply Chain to ensure order execution, delivery performance, and stock allocation.
- Share market intelligence, competitive insights, and regional feedback with the broader leadership team.
- Comply with company processes and actively contribute to their continuous improvement.
Benefits
- Competitive salary
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Direct access to leadership and the ability to make a meaningful impact from day one.
