Director, Lifecycle Marketing

We're looking for a Director of Lifecycle Marketing to own the full customer journey from acquisition to retention, managing a team to develop a strategic roadmap and maintain high-quality content for customers. The role involves leading-to-customer conversion, retention P&L, lifecycle strategy end-to-end, and direct mail program management.

Requirements

• 7+ years in lifecycle, retention, or CRM marketing
• 2+ years managing a team
• Scaled owned-channel revenue at a DTC or consumer e-commerce brand
• Built and optimized lead-to-purchase conversion programs
• Hands-on experience with direct mail as a conversion or retention channel
• Deep fluency in Klaviyo

Benefits

• Equity
• Benefits