Product Owner, Marketing Technology

At Boundless Learning, we empower our customers to deliver exceptional experiences that expand opportunities for learners worldwide. The Product Owner – Marketing Technology & Digital Product is responsible for defining, delivering, and continuously improving the organization’s marketing technology ecosystem and prospective student digital experience across multiple Academic Partners.

Requirements

• Define and manage the Marketing Technology and Digital Experience roadmap aligned with organizational recruitment growth and partner requirements.
• Translate recruitment, marketing, and applicant journey requirements into epics, user stories, and acceptance criteria.
• Prioritize the product backlog based on partner impact, operational value, scalability, and ROI.
• Manage the lifecycle of digital products from concept through release and continuous optimization.
• Ensure solutions are reusable and configurable across multiple Academic Partners.
• Own the organization’s marketing technology platforms including CMS, CRM integrations, marketing automation, personalization, and analytics platforms.
• Improve conversion from visitor → inquiry → applicant → enrolled student across partner institutions.
• Act as the primary liaison between stakeholders and development teams.
• Define success metrics for recruitment and engagement performance across partners.
• Collaborate with Marketing, Recruitment Operations, Partner Success, and Analytics teams.
• Facilitate prioritization discussions across multiple partner stakeholders.
• Manage vendor relationships (CRM, marketing automation, CMS, and digital agencies).
• Ensure platforms support privacy regulations, communication consent management, and record-keeping obligations across jurisdictions.
• Maintain documentation of systems, workflows, and processes.
• Promote best practice use of marketing technology across partner implementations.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week