Value & Marketing Insights Team Lead

The Value & Marketing Insights Team Lead will own how BrandBastion measures and communicates the impact of the platform across organic social and paid performance. They will work directly with Customer Success, Sales, Marketing, and Product to define what “value” means, prove it with data, and package it into reporting that resonates with decision-makers.

Requirements

• Marketing experience is a must-have: You know how to measure and report on organic social and paid social media performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift, and you can explain what the numbers mean for the business.
• Business Savvy Storyteller: You understand marketing and sales dynamics and know how to turn data into stories that resonate with executives and decision-makers.
• Strong Analytical Background: You’re skilled in SQL, Excel, BI tools (e.g., Looker, Tableau, Power BI), and data visualization. You can dive deep into complex datasets and emerge with actionable insights.
• Marketing & Product Mindset: You understand funnels, campaigns, attribution, and customer journeys, as well as how product features create customer value.
• Proactive & Collaborative: You thrive working across functions, balancing multiple stakeholders, and driving projects from idea to execution.
• Excellent Communicator: Both written and verbal, with the ability to make complex concepts simple and engaging.
• Experience in SaaS, AdTech, or MarTech industries.
• Familiarity with social media marketing metrics and advertising ROI.

Benefits

• Market rate competitive compensation
• 4-5 weeks paid time off annually
• Fully remote work