Digital Marketing Specialist

Briggs Industrial Solutions is an ESOP-owned company with a customer-first focus, seeking a Digital Marketing Specialist to execute and optimize digital initiatives that enhance brand awareness, strengthen customer engagement, and generate leads.

Requirements

• Develop and execute digital marketing campaigns to generate qualified leads and drive traffic to the company website and branch locations.
• Manage and track SEM campaigns, analyzing performance to ensure return on investment.
• Build and maintain targeted marketing lists using CRM data to support customer segmentation and campaign effectiveness.
• Create, manage, and distribute email marketing campaigns through the CRM marketing platform.
• Maintain and update the internal marketing intranet, ensuring accessibility and accuracy of resources.

Benefits

• 401(k)
• Educational Assistance
• Employee Assistance Program (EAP)
• Employee Stock Ownership Program (ESOP)
• Hands On and Virtual Training
• Paid Holidays
• Paid Time Off