The Associate Director, Hematology Regional Marketing (RMK)- East role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.
Requirements
- Brand Strategy
- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Board
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
- Facilitate, participate in and attend advisory boards, where appropriate
- Regional and National Physician Discussions
- Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
- Engage with assigned TLs and solicit feedback, as necessary
- Participating in and attending Congresses and other industry meetings
- Conduct 1:1 meeting with HCPs
- Attend meeting sessions at the congress
- Compliant Collaboration with other Field-based and Home Office-based teams
- Providing input and support in developing account plans for Sales Speaker Management and Engagement
- Identifying and developing HCP Speakers to provide high-quality compliant promotional education
- Providing refresher and follow-up training to Speakers on approved Speaker materials
- Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Benefits
- Health Coverage
- Wellbeing Support
- Financial Well-being and Protection
- Paid Time Off
- US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
- Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
- Unlimited paid sick time
- Up to 2 paid volunteer days per year
- Summer hours flexibility
- Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
- Annual Global Shutdown between Christmas and New Years Day
