Director, Product Marketing - eCommerce
Build-A-Bear WorkshopSt. Louis, Missouri, United States
Posted February 26, 2026
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, is a global experiential retail brand that lets customers create and customize stuffed animals in its 400+ stores worldwide. The company combines interactive retail with entertainment, encouraging guests to unleash their creativity through a hands‑on assembly experience. Its focus on personalized customer service, creative product design, and a culture rooted in employee engagement has earned it repeated recognition as a top employer. Build‑A‑Bear’s distinctive blend of playful retail, community building, and a heart‑centered workplace sets it apart in the toy and experiential retail industry.
Job Description
Partner with Digital Product lead to shape the end-to-end guest experience strategy, lead cross-functional launch planning, and drive operational excellence by establishing repeatable processes, playbooks, and best practices.
Requirements
- 8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
- Bachelor’s degree
- Expert in digital merchandising and eCommerce best practices
- Expert in product launch and go-to-market strategy
- Expert in brand and product storytelling
- Skilled in customer journey and funnel design
- Skilled in performance analytics to assess CVR, AOV, and engagement metrics