Customer Marketing Manager at Canary Technologies to drive customer expansion, advocacy, and retention. Develop and execute multi-channel lifecycle campaigns and collaborate with departments to create personalized customer journeys.
Requirements
- Bachelor's degree in Marketing, Communications, Business, English or a related field
- 5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment
- Hospitality Tech experience is a strong bonus
- Proven experience designing and executing cross-sell campaigns with measurable revenue impact
- Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions
- Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools
- Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results
- Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications
Benefits
- Canary Days
- Self Improvement Club
- Professional Development Chats
- Travel Reimbursement
- Personal Travel Reimbursement