Specialist, Paid Social (MGM)

Canvas Worldwide is seeking a Specialist, Paid Social to develop a deep understanding of paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search. The role involves managing campaign performance, analyzing data, and identifying opportunities for optimization. The ideal candidate will have 1-2 years of experience in paid social media and a strong understanding of Microsoft Office products.

Requirements

• Manage day-to-day campaign performance and analysis
• Perform research to understand audiences and their behaviors
• Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
• Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Perform account diagnostic checks, inclusive of providing daily pacing updates
• Review & present findings internally to build recommendations in an on-going capacity
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
• Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
• Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan

Benefits

• Generous medical
• Dental
• Vision
• Pet insurance
• Commuter benefits
• Disability and life insurance coverage
• 401(k) matching
• Up to 14 holidays per year
• Do Good Day
• Unlimited PTO