VP, Brand Strategy
Canvas WorldwideCalifornia, United States
Posted March 26, 2026
175000 - 200000 USD
Full Time
About the Company
Canvas Worldwide is an independent media agency renowned for its innovative solutions and strategic approach to media marketing. With a philosophy of 'Challenge the Comfortable,' the agency pushes boundaries and reimagines possibilities to help brands like Hyundai, Kia, and MGM Studios stand out in a rapidly changing industry. Headquartered in Los Angeles and New York with regional offices across the U.S., Canvas Worldwide offers a unique environment where creativity and unconventional problem-solving thrive.
Job Description
Canvas Worldwide is seeking a VP, Brand Strategy to lead the evolution of Genesis brand communications by modernizing traditional brand strategy for today’s digital media ecosystem. The role requires a digitally native strategist who understands how audience systems, identity signals, and platform algorithms influence brand growth.
Requirements
- Proven ability to lead integrated brand media strategy at a national or global scale
- Strong experience partnering with creative agencies to develop innovative, integrated ideas
- Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions
- Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth
- Excellent written and verbal communication skills
- Strong leadership, organizational, and relationship building capabilities
- Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes
- Fluency in digital platforms, audience targeting frameworks, and signal driven marketing
Benefits
- Generous medical, dental, vision, pet insurance
- Commuter benefits
- Disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day,”
- Unlimited PTO
