Senior Manager, DTC & Digital Marketing (ARG)

The Senior Manager, DTC & Digital Marketing role oversees the overall digital marketing strategy, including brand awareness, customer engagement, and conversion across direct-to-consumer and digital channels.

Requirements

• 6+ years of experience in B2B or B2C digital marketing (experience in both is preferred) with a focus on lead generation.
• Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing.
• Experience in leading cross-functional teams and direct reports
• Analytical Skills: Ability to interpret data and metrics to refine strategies.
• Technical Proficiency: Expertise in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.
• Creativity: Innovative thinking for designing compelling campaigns.
• Project Management: Strong organizational skills for managing multiple campaigns simultaneously.
• Collaboration: Collaboration with creative teams, content creators, product marketing leaders, and external partners to execute marketing plans
• Communication: Excellent verbal and written communication skills for crafting persuasive messages.

Benefits

• Company-paid health benefits
• Disability and life insurance
• Generous paid time off
• 401(k) match
• Parental leave
• Product discounts