Global Digital Marketing Leader
Coins.phHong Kong, China • Shanghai, Shanghai, China
Posted August 11, 2025
Full Time
About the Company
Coins.ph is a leading crypto brand in the Philippines, offering easy access to Web3 and digital assets through its user-friendly mobile app. With over 16 million users, Coins.ph provides financial services including cryptocurrency trading, money transfer, and remittances, positioning itself as a trusted player in blockchain technology and emerging markets. The company is dedicated to fostering an open financial system and seeks passionate professionals to drive innovation and growth.
Job Description
Coins.ph and Coins.xyz are seeking a Global Digital Marketing Leader to drive the digital marketing strategy for their payments and crypto businesses. This role involves leading end-to-end digital growth initiatives, with a focus on paid advertising and performance marketing. The ideal candidate will be strategic, hands-on, and capable of managing budgets and cross-functional teams.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)
- 7+ years of experience in digital marketing
- 3+ years in a leadership role
- Proven track record in managing high-budget, multi-channel paid ad campaigns
- Strong analytical skills
- Experience with marketing analytics tools
- Expertise in paid ad platforms
- Excellent leadership, communication, and cross-functional collaboration skills
