Group Director, Media Strategy

Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. The Group Director, Media Strategy is a senior leader and practitioner with deep expertise across digital and traditional paid media channels. The ideal candidate is a high-EQ leader who thrives in the white space, responsible for the health and growth of client accounts, developing high-impact strategies, and driving thought leadership.

Requirements

• 12+ years in paid media with demonstrated success in omnichannel campaign leadership
• 5+ years in people management, with a track record of scaling high-performing teams
• Deep expertise across paid search, paid social, programmatic, video, retail/ecommerce media, and emerging platforms
• Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling
• Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights
• Exceptional executive communication and presentation skills
• Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight
• Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry
• Proven track record of navigating resource-light environments
• High level of professional maturity and emotional intelligence