McKesson is seeking an experienced Business Intelligence Manager – Marketing Analytics to lead the development of advanced marketing analytics capabilities. We’re looking for a driven, self-motivated team player who thrives in a fast-paced, ambiguous environment. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders.
Requirements
- Develop a 3-year road map and build business case to execute that road map
- Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.
- Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.
- Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.
- Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.
- Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.
- Set data strategy and structure to integrate disparate sources for improved insights.
- Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics
- Prioritize team initiatives and ensure alignment with business goals.
- Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.
- Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.
- Collaborate cross-functionally to enhance systems and streamline workflows.
- Design and execute a roadmap to elevate marketing analytics maturity.
- Leverage segmentation and personalization strategies to improve targeting and engagement.
- Influence senior leadership with data-driven recommendations that shape marketing strategy.
Benefits
- Competitive compensation package
- Annual bonus or long-term incentive opportunities
- Base pay between $109,500 - $182,500
