Senior Manager, Marketing Analytics

McKesson is seeking an experienced Business Intelligence Manager - Marketing Analytics to lead the development of advanced marketing analytics capabilities. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders.

Requirements

• Develop a 3-year road map and build business case to execute that road map
• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.
• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.
• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.
• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.
• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.
• Set data strategy and structure to integrate disparate sources for improved insights.
• Mentor and develop junior analysts, fostering a culture of learning and innovation.
• Prioritize team initiatives and ensure alignment with business goals.
• Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.

Benefits

• Competitive compensation package
• Annual bonus or long-term incentive opportunities
• Healthcare services and benefits