VP, Media
Critical MassToronto, Ontario, Canada
Posted August 21, 2025
Full Time
About the Company
Critical Mass is a global digital agency with 1,800 employees across 13 offices, specializing in full-service digital capabilities for top brands. Focused on design standards, customer-centricity, and innovative technology integration, they deliver connected digital ecosystems and unparalleled experiences for clients like Apple, Nike, and Airbnb. Known for their friendly yet driven culture, Critical Mass prides itself on deep consumer insights and a commitment to living their values.
Job Description
The VP of Media will lead the development and execution of media strategies, focusing on client accounts. This role requires a confident and decisive leader with experience managing high-performing teams and a deep understanding of digital media. The VP will be responsible for client relationship management, strategic planning, and performance optimization to deliver results for clients.
Requirements
- Auto industry and agency experience
- 10+ years of comprehensive media experience, with a passion for digital
- Proven experience managing and developing teams of 10+ professionals
- Strong leadership skills
- Expertise in data-driven media strategy
- Experience with tier 1 and tier 2 media
- Exceptional communication skills
- In-depth understanding of key media channels
- Comfortable leading client meetings
- Demonstrated ability to lead and grow a team
- Experience with eMarketer, Nielsen, and comScore
- Familiarity with Google Ad products
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
