VP, Media
Critical MassNew York, New York, United States • London, England, United Kingdom • Costa Rica • Toronto, Ontario, Canada
Posted October 8, 2025
210000 - 250000 USD year
Full Time
About the Company
Critical Mass is a global digital agency with 1,800 employees across 13 offices, specializing in full-service digital capabilities for top brands. Focused on design standards, customer-centricity, and innovative technology integration, they deliver connected digital ecosystems and unparalleled experiences for clients like Apple, Nike, and Airbnb. Known for their friendly yet driven culture, Critical Mass prides itself on deep consumer insights and a commitment to living their values.
Job Description
Critical Mass is seeking a VP of Media to lead the development and execution of media strategies for key client accounts. The ideal candidate will have over 10 years of experience in media, a strong track record in leading and developing high-performing teams, and a focus on client-facing communication and data-driven strategies. They will also have excellent communication and leadership skills.
Requirements
- Must have: Auto industry and agency experience.
- 10+ years of comprehensive media experience with a focus on digital.
- Proven experience managing and developing teams of 10+ professionals.
- Strong leadership skills and decision-making abilities.
- Expertise in using data to inform media strategy.
- Experience with tiered media (national & regional).
- Exceptional communication skills.
- Understanding of key media channels (search & social).
- Familiarity with Google Ad products.
- Experience with eMarketer, Nielsen, and comScore.
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Early Dismissal Friday’s
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
- The Talent Team at Critical Mass
