Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. This role within the Strategy & Planning team is to provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud. The successful candidate in this role as Director, S&P will report to the VP, S&P and work closely with Croud’s Biddable team, Media Measurement Directors and VP of Client Leadership in the US.
Requirements
- Complex Problem Solving: Demonstrating an ability to build from scratch.
- Data-Driven Brand Building: Understand client’s business needs and create programs to connect their initiatives to drive brand growth.
- Deployment of Vision & Partnerships: Define a digital program's strategic vision, and carry that vision through real tactics across media channels
- Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
- Collaboration: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
- New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
- Lead cross-channel media planning across 5-6 priority initiatives throughout the year, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data.
- Creating compelling narratives that are able to engage and persuade various audiences.
- Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable
- Oversee measurement and testing strategy across channels, continuously optimizing investment decisions by translating performance data into clear actions regarding what to scale, shift, or stop across channels and campaigns.
- Drive integration across paid media, SEO, content, and AI-led discovery to ensure clients capture demand across all relevant search and discovery touchpoints.
- Oversee team’s planning process and assist in growth of junior team members through measurable performance plans and close collaboration.
Benefits
- 20 days vacation a year with 12 public holidays observed
- Early finish throughout the summer months
- Enhanced paid parental leave
- Healthy in-office meals and snacks
- 401(k) Savings Plan
- Sales commission with pitch opportunities
- Annual performance bonus
- Pre-tax commuter benefits
- Full paid medical Insurance for employee (including dental and vision)
- Dependent contribution to medical, dental and vision coverage
- Employer paid life insurance coverage
- Monthly wellness membership stipend
- Access to health guidance and wellness resources
- Free Citi bike membership
- Hybrid workspace support - home office setup is provided
- Agile working policy
- Regularly scheduled social events and quarterly team offsites
