Director of Performance Marketing
CrumblProvo, Utah, United States
Posted March 4, 2026
Full Time
About the Company
Crumbl is the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada.
Job Description
We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments.
Requirements
- Omnichannel Web & App User Acquisition
- End-to-End Channel Mastery: Own, scale, and optimize performance campaigns across the entire digital ecosystem
- Dual-Platform Growth (Web & App): Develop distinct, synergistic acquisition strategies for both Web-based funnels and Mobile Apps
- Budget & P&L Ownership: Dynamically allocate a massive media budget based on marginal ROI, real-time performance, and shifting market dynamics
- High-Velocity Creative Testing: Partner closely with internal Brand and Creative teams to build a rigorous, data-informed creative testing pipeline
- Advanced Ad Tech Stack & Infrastructure
- Data-Driven Measurement & Analytics
- Leadership & Cross-Functional Collaboration
Benefits
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
