Paid Search Manager
CSC GenerationToronto, Ontario, Canada • Utah, United States
Posted March 17, 2026
Full Time
About the Company
Backcountry is a family of brands that aims to supply customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments.
Job Description
Backcountry is seeking a Paid Search Manager to own the strategy, execution, optimization, and reporting of paid search channels across our multi-brand portfolio.
Requirements
- 4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
- Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC
- Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models
- Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting
- Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions
- Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders
Benefits
- Paid time off policies
- 401(k)/RRSP match
- Medical/dental/vision
- Supplemental policies
- Employee discounts at our portfolio companies
