Demand Generation Manager

Role Overview

The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing campaigns. This is a highly impactful individual contributor role where you will own campaign execution, performance tracking, and channel strategy.

What You Will Do

Build and run paid digital campaigns, lead targeted outreach to high-value accounts, and create clear reporting to measure performance and drive continuous improvement.

Why It Might Be a Fit

Ideal for someone who enjoys both strategy and hands-on execution in a fast-paced, growth-focused environment. You will work closely with Business Development, Partner Success, and Clinical Operations to turn marketing efforts into measurable business impact.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry
• Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
• Experience executing targeted marketing campaigns for specific accounts or customer segments
• Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)
• Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed
• Experience managing marketing or media partnerships with a focus on measurable results
• Highly organized and able to manage multiple projects at once
• Self-starter who thrives in an autonomous environment
• Ability to travel occasionally (up to 15%) for partnership activations and team meetings