Trade Marketing Senior Manager

Trade Marketing Senior Manager plays a critical role in driving CYBEX's commercial success across retail and e-commerce partners. The position bridges Sales, Marketing, and Product teams to ensure a consistent brand presence, optimized retail performance, and data-driven strategies that support year-over-year growth.

Requirements

• Analyze sell-in and sell-through performance across retail partners and channels
• Evaluate YOY sales plans and forecasts
• Develop monthly and quarterly sales roll-up reports
• Support the Sales team with data-backed guidance on assortment, pricing, and distribution decisions
• Lead the development and execution of trade marketing strategies that drive awareness, conversion, and brand presence at retail
• Manage all retail point-of-sale (POS) materials, displays, and fixtures
• Own retailer media planning and investment strategy
• Build and manage annual co-op budgets
• Collaborate with retailers on joint marketing programs, product launches, and seasonal campaigns
• Work closely with Sales, Brand Marketing, Product, and Finance teams to align on strategic priorities

Benefits

• Competitive compensation
• Attractive annual leave policies
• Product discounts