Lifecycle Marketing Manager

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

Requirements

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
• Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
• Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
• Report on lifecycle KPIs and build dashboards to track performance over time.

Benefits

• Comprehensive health benefits - Medical, Vision, Dental
• Flexible work schedule
• Generous 401k matching up to 6%
• 20 days paid time off
• 15 sick days
• 12 company-paid holidays
• Childcare expense reimbursement
• Fitness and cell phone reimbursement
• Birthday time off