Senior Data & Analytics Specialist

demandDrive is an industry-leading integrated sales and marketing agency seeking a Senior Data & Analytics Specialist to design, implement, and maintain scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights.

Requirements

• Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Proven experience implementing custom event tracking, conversions, and ecommerce measurement.
• Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history.
• Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.).
• Familiarity with server-side tracking concepts and implementations.
• Experience managing cookie-based tracking and consent-driven data collection.
• Strong Analytical mindset with the ability to spot trends and inconsistencies.
• Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders.

Benefits

• Hybrid or remote work
• Health coverage and other health & wellness benefits via BCBS
• Vision care, dental coverage (Delta Dental)
• Paid paternity & maternity leave
• Life & disability insurance
• 401(k) matching
• Paid time-off, including 14 paid holidays
• Great work-life balance & positive company culture
• Team happy hours
• Casual dress code