Product Marketing Specialist

We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market, translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.

Requirements

• Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
• Translate product capabilities into compelling value propositions for enterprise audiences
• Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
• Ensure consistency of messaging across campaigns, website, and sales materials
• Continuously refine messaging based on market feedback and performance
• Support the planning and execution of go-to-market initiatives and product launches.
• Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
• Build a strong understanding of the market, buyers, and competitive landscape.
• Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
• Own product-related content across key digital touchpoints.
• Continuously optimize content based on performance and feedback

Benefits

• 401k Matching
• Retirement Plan
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance