We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market. The role requires translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.
Requirements
- Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
- Translate product capabilities into compelling value propositions for enterprise audiences
- Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
- Ensure consistency of messaging across campaigns, website, and sales materials
- Continuously refine messaging based on market feedback and performance
- Support the planning and execution of go-to-market initiatives and product launches.
- Partner with Product and Marketing to define positioning and rollout strategies
- Develop launch materials including product briefs, messaging, and supporting content
- Coordinate cross-functional alignment across Product, Sales, and Marketing
- Help establish repeatable processes for bringing new capabilities to market
- Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
- Create sales enablement materials such as decks, one-pagers, and use case narratives
- Develop persona-based messaging for different buyer roles
- Support demo storytelling and product narratives
- Gather feedback from Sales to refine positioning and improve effectiveness
- Build a strong understanding of the market, buyers, and competitive landscape.
- Conduct research on target industries, buyer needs, and workflows
- Support development and refinement of Ideal Customer Profiles (ICP)
- Analyze competitive positioning and messaging
- Translate insights into actionable recommendations for go-to-market strategy
- Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
- Provide messaging, use cases, and proof points for campaigns
- Support development of thought leadership and product-driven content
- Ensure alignment between product positioning and campaign execution
- Own product-related content across key digital touchpoints.
- Develop and maintain product and solution pages on the website
- Ensure alignment with evolving messaging and campaigns
- Support development of landing pages and product-focused content
- Continuously optimize content based on performance and feedback
