Directive Consulting is seeking a Paid Media Lead to join their team. The successful candidate will be responsible for leading a collection of Paid Media accounts, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The role requires 3+ years of experience in performance/digital marketing, expertise in paid search and social advertising, and proficiency in using advertising platforms and tools.
Requirements
- 3+ years of experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- Ability to organize, prioritize and manage multiple projects simultaneously
- Quality-obsessed and have not lost your soul for advertising
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual Anniversary Trip with peers and executive leadership
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Gympass membership
- Access to certified therapists through Spring Health, membership to Headspace
