Directive Consulting is seeking a Paid Media Manager to join their team. The role involves overseeing and leading a collection of Paid Media accounts, serving as direct support to client contacts, and driving referrals via client relationships and professional network. The Paid Media Manager will be responsible for creating high-performing Paid strategies for enterprise SaaS businesses and executing and optimizing PPC advertising campaigns across multiple platforms.
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Mental health support through Spring Health and membership to Headspace
- Physical health support through Gympass
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
