Product Marketing Lead
DISQOLos Angeles, California, United States
Posted April 24, 2026
170000 - 200000 USD
Full Time
About the Company
DISQO is an ad effectiveness measurement platform that empowers brands, agencies, and media companies with trusted insights across all channels. Leveraging the largest opt-in consumer data platform, DISQO offers identity-based measurement and audience solutions, capturing real journeys and sentiments to prove media impact through expert insight and AI-driven intelligence. Recognized for excellence in ad measurement and workplace culture, DISQO is shaping the future of advertising.
Job Description
DISQO is looking for a Product Marketing Lead who blends sharp strategic marketing instincts with a builder’s mindset and shapes the future of AI-powered products.
Requirements
- Conduct competitive research, market analysis, ICP development, and win/loss analysis.
- Lead Marketing’s go-to-market strategy for product launches and major feature releases.
- Deliver a consistent cadence of high-quality product content.
- Translate product capabilities into clear, compelling value for commercial teams.
- Create and deliver enablement assets to support Sales and Customer Success effectiveness.
- Drive product-led growth initiatives that increase adoption and expansion among existing customers.
- Collaborate closely with cross-functional teams to ensure seamless execution of product marketing initiatives.
- Integrate AI-driven insights, tools, and workflows into product marketing.
- Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
Benefits
- 100% covered Medical/Dental/Vision
- Stock options
- 401K
- Generous PTO policy
- Team offsites, social events & happy hours
- Life Insurance
- Health FSA
- Commuter FSA
- Catered lunch and fully stocked kitchen
- Paid Maternity/Paternity leave
- Disability Insurance
- Travel Assistance Program
- 24/7 Counseling Services offered to Employees
