We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.
Requirements
- 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business
- Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes
- Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
- Experience designing, prioritizing, and executing A/B testing programs at scale
- Bachelor’s degree in marketing, business, or related field
- Strong experimentation mindset
- Strong project management skills and attention to detail
- Dynamic, highly motivated, organized, self-starter
- Excellent written and verbal communication
- Highly analytical and metrics-driven and ability to drive insights and trends from data
- Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
- Experience working in a Product-Led Growth model and an understanding of B2B SaaS
- Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset
- Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
- Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights
Benefits
- Paid Time Off
- Paid Parental Leave
- Full Health Benefits Plans
- Retirement Plans
- Learning and Development
- Compassionate Care Leave