Lifecycle Marketing Manager

Dorsia is a hospitality-tech startup that empowers members to secure in-demand reservations and provides operators with control, visibility, and revenue optimization. We're looking for a Lifecycle Marketing Manager to develop and execute marketing strategies that engage, retain, and nurture members throughout their journey.

Requirements

• Own and manage a comprehensive O&O communications calendar
• Develop and execute lifecycle campaigns
• Partner with Creative and Content teams
• Leverage data insights to segment Dorsia's member base
• Own and maintain a structured testing roadmap
• Design and execute A/B and multivariate tests
• Actively leverage AI tools to accelerate copywriting and campaign ideation
• Stay current on industry trends and evolving lifecycle marketing best practices
• Own campaign analysis and define, monitor, and report on core lifecycle KPIs
• Work cross-functionally with Product, Business Development, Client Success, Design, and Creative teams
• Develop and execute strategies to reduce churn and deepen member engagement

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance
• Generous Parental Leave
• Tuition Reimbursement