Marketing Manager, PEOPLE App
Dotdash MeredithNew York, New York, United States
Posted March 4, 2026
80000 - 95000 USD
Full Time
About the Company
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Job Description
We are seeking a Growth Marketing Manager to build and execute marketing campaigns for the PEOPLE App, one of the company's flagship mobile experiences. The ideal candidate has 4-5 years of experience in app growth, digital or subscription marketing and is able to analyze marketing performance and develop post-campaign recaps.
Requirements
- Bachelor's degree
- 4–5 years of experience in app growth, digital or subscription marketing
- Experience analyzing marketing performance and develop post-campaign recaps
- Familiarity with platforms like Appsflyer/Kochava, Iterable/Braze, Looker/Google Analytics, ad platforms (Google, Meta, TIkTok)
- Excellent organizational skills and attention to detail
- Strong communication skills and collaborative spirit
Benefits
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave
