Growth Marketing Manager - Mobile App
TP-Link Systems Inc.Irvine, California, United States
Posted April 1, 2026
140000 - 165000 USD
Full Time
About the Company
TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices.
Job Description
TP-Link Systems Inc. is hiring a Growth Marketing Manager to drive subscription growth across its mobile apps, including Tapo Care, Kasa Care, and HomeShield. The role involves converting existing users into paid subscribers through targeted messaging, segmentation, and data-driven experimentation.
Requirements
- 4+ years of experience in growth, lifecycle, or CRM marketing
- Experience working on consumer (B2C) mobile apps or subscription-based products
- Strong background in lifecycle marketing, user segmentation, and retention strategies
- Hands-on experience with in-app messaging, push notifications, and/or email marketing
- Proven ability to improve freemium-to-paid conversion, retention, or LTV
Benefits
- Fully paid medical, dental, and vision insurance
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay review
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
