DTN is seeking a highly organized and data-driven Marketing Operations Manager to optimize and manage our marketing technology ecosystem, with a primary focus on HubSpot. This role is responsible for ensuring data integrity, lead flow efficiency, system integration, and marketing automation performance across the organization.
Requirements
- Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub and Operations Hub, owning platform configuration and performance.
- Manage integrations between HubSpot, Salesforce, Zoom, and other key platforms to ensure seamless data flow and accurate attribution.
- Maintain data integrity and hygiene, including enrichment, deduplication, standardization, and compliance with GDPR and CCPA regulations.
- Optimize lead scoring, routing, and automation workflows to ensure qualified leads are delivered efficiently to sales and downstream teams.
- Build and maintain marketing assets such as forms, CTAs, workflows, and trackable content to support campaign execution.
- Develop dashboards and reporting to monitor campaign performance, data quality, and conversion metrics, identifying opportunities for improvement.
- Partner cross-functionally with Marketing, Business Operations, and Data teams to align processes, improve efficiency, and scale operations.
- Deep, hands-on expertise in HubSpot Marketing Hub and Operations Hub, including system administration and advanced automation.
- Strong experience managing HubSpot–Salesforce integrations, including field mapping, sync troubleshooting, and data governance.
- Experience working within a Software or SaaS environment, preferably supporting subscription-based revenue models.
- Proven ability to build automated workflows and scalable data management processes within marketing automation platforms.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Experience building dashboards and reporting frameworks within HubSpot or similar tools.
- Meticulous attention to detail and a strong commitment to data quality and accuracy.
- Excellent communication and collaboration skills with experience supporting cross-functional stakeholders.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field; relevant platform certifications are preferred.
Benefits
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model (position dependent)
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via learning platform to support employee career advancement
- Employee Assistance Program (EAP)
