B2B Demand Generation Manager
EMARKETERNew York, New York, United States
Posted January 22, 2026
110000 - 125000 USD year
Full Time
About the Company
EMARKETER is the world's leading research company focused on digital transformation.
Job Description
We're hiring a B2B Demand Generation Manager to join our Marketing team at EMARKETER. The role is responsible for full-funnel campaign orchestration, from acquisition through expansion, with a strong focus on measurable performance and ROI.
Requirements
- Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals.
- Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities.
- Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships.
- Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments.
- Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization.
Benefits
- Unlimited PTO
- 10 paid holidays
- 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
