B2B Marketing Director
Internet BrandsCalifornia, United States • Seattle, Washington, United States • Austin, Texas, United States
Posted August 25, 2025
100000 - 130000 USD year
Full Time
About the Company
Internet Brands is an online media and technology company serving businesses and consumers across Automotive, Health, Legal, and Home/Travel categories. With award-winning consumer websites like WebMD and Avvo attracting over 250 million monthly visitors, and a range of web presence software products, the company fosters a unique culture blending startup innovation with corporate stability.
Job Description
Martindale-Avvo is seeking a B2B Marketing Director to lead marketing initiatives for two core business units (law firms) focused on acquisition, retention, and thought leadership. The role requires a strategic leader and hands-on operator capable of driving measurable impact through data analysis and cross-functional collaboration. This position directly impacts the revenue and competitive position of the company.
Requirements
- 5+ years of progressive B2B marketing experience
- Proven success in acquisition and retention marketing
- Strong background in product marketing, GTM strategy, and sales enablement
- Hands-on experience with Salesforce CRM and marketing automation platforms
