Strategic Account Lead

Equativ is seeking a Strategic Account Lead to drive growth across holding companies and their agency ecosystems, with a strong focus on programmatic buying teams and trading desks. This role blends strategic account leadership and new business development, requiring a deep understanding of how holding companies operate across agencies, trading desks, and in-house brand teams.

Requirements

• 4+ years of experience in programmatic or ad tech sales, with a proven record of driving revenue growth.
• Demonstrated experience selling into holding companies, agency trading desks, and complex agency structures.
• Strong understanding of programmatic buying models, in-house brand strategies, and the broader agency ecosystem.
• Exceptional communication, negotiation, and executive-level presentation skills.
• Highly consultative, solutions-oriented mindset with the ability to uncover client needs and tailor strategic recommendations.
• Proven ability to prospect, close, and expand high-value enterprise accounts.
• Comfortable operating in a fast-paced, evolving environment while managing multiple priorities.
• Analytical, adaptable, and driven by delivering measurable business outcomes.

Benefits

• Comprehensive benefits package
• Variable pay
• Bonuses