Marketing Analytics Manager

Role Overview

The Marketing Analytics Manager is a strategic storyteller who transforms data into actionable insights to support decision-making across various campaigns, channels, and customer segments. This role involves managing marketing performance metrics, attribution modeling, and forecasting. You will play a crucial role in optimizing marketing investments and improving conversions within the GTM funnel.

What You Will Do

Develop and maintain dashboards and reports to monitor marketing KPIs across paid media, email, events, and additional channels. Analyze campaign performance and provide actionable recommendations to improve conversion rates, customer acquisition, and retention.

Why It Might Be a Fit

You will collaborate with cross-functional teams (Product, Sales, Finance) to align marketing goals with business objectives. You will also design and execute A/B tests and experiments to validate hypotheses and optimize performance.

Requirements

• Bachelor’s degree in marketing, Statistics, or a related field (master’s preferred)
• 5+ years of experience in marketing analytics or a similar role
• Proficiency in tools like Google Analytics, Tableau/Power BI, SQL, and Excel
• Experience with marketing platforms (e.g., HubSpot, Salesforce, Marketo)
• Strong understanding of digital marketing channels and attribution models
• Excellent communication skills—able to translate data into compelling stories
• Curious mindset with a passion for continuous learning and experimentation
• Experience with predictive modeling and machine learning techniques
• Familiarity with customer segmentation and lifecycle analysis
• Prior work in e-commerce, SaaS, or high-growth startups

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program