Franchise Marketing Manager
FDBNorwalk, Connecticut, United States
Posted February 23, 2026
Full Time
About the Company
FDB (First Databank) is a leading provider of drug knowledge solutions, creating comprehensive databases that enhance healthcare decisions. Their services include medication decision support, advanced analytics, and interoperability tools, serving hospitals, pharmacies, and clinicians worldwide to improve patient safety and operational efficiency.
Job Description
This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy.
Requirements
- 5–8+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
- A four-year degree in Marketing or Business Management is preferred.
- Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
- Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
- Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
- Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
- Strong analytical, communication, and cross-functional collaboration skills.
Benefits
- Comprehensive benefits package including health, dental, 401k with company match, and more
- Work-from-home environment, eliminating commuting hassles
