Franchise Marketing Manager
HearstNorwalk, Connecticut, United States
Posted February 23, 2026
Full Time
About the Company
Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community.
Job Description
This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy.
Requirements
- 5–8+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
- A four-year degree in Marketing or Business Management is preferred.
- Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
- Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
- Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
- Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
- Strong analytical, communication, and cross-functional collaboration skills.
Benefits
- Comprehensive benefits package
- 401k with company match
- Work-from-home environment
