VP, Brand Strategy

Fingerpaint is seeking a VP, Brand Strategy to lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client's business environment, competitive landscape, brand goals, vision, and strategy.

Requirements

• Levy a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
• Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
• Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
• Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
• Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create ‘yes, and’ moments